Supporting the player or supporting the rewards?

The whole of Malaysia turned their eyes to the TV and news hoping for glory of our badminton ace, Datuk Lee Chong Wei. The whole Malaysia was united and rooting for him hoping to bring gold....
But it seems to me that most of them have ulterior motives,

• Public Holiday
• Free scoop of Baskin Robins Ice Cream
• Free nasi kandar meals,etc.

Facebook statuses calling for LCW to win to get public holidays and ice cream rather than the gold medal Malaysia's been yearning for. Seriously my fellow Malaysians... 

Gold Medal > Public Holidays > Free Premium Ice Cream